Korea, the source of so much content that has been entertaining Asia and the world, is also now becoming one of the most competitive OTT markets. The competition is heating up enormously with homegrown players TVING merging with Seezn, and together with Wavve, Watcha and Coupang Play, there is no shortage of domestic streamers ready to compete with their global counterparts.
And this competition is not just about supremacy and control of the domestic market, it’s about international markets too. Can Korean OTT platforms break out of Korea and dominate Asia and beyond the way their content has? But the challenges of owning the platform and the experience will be much greater than simply doing content distribution deals with buyers clamouring for your content. It’s a potential moment of real disruption for both the Korean and international streamers.
There has never been a more important time to take note of what is happening in Korea as its effects will be felt well beyond its national boundaries. Find out what is happening and hear from the people who are shaping the future of the Korean and potentially the international industry at Korea in View on August 30th at The Westin Josun Seoul.
Conference Highlights:
- How has the Korean Content Landscape Changed in the Age of Streaming?
- International Co-Productions with Global Potential
- Tackling Content Rights, Distribution and Monetisation
- Will We see a Rise in Ad Supported Premium VoD in Korea?
- The Importance of Light Touch Regulation for the Korean Content and OTT Industry
- Anti-Piracy in Korea – Inside Out
In parallel with the Korea in View conference, AVIA is producing a Korea in View Report 2022 available to members only. The report will give in-depth insights into all aspects of the TV industry in South Korea. This report will be a detailed look at the key players in the Pay TV, Free-To-Air and Online Curated Content industry, focusing on the wider landscape of the industry including audience distribution, programming models, as well as key partnerships. Also included will be an updated look at ongoing challenges to the industry, including piracy and potential regulation.
The Korea In View Full Report (Members Only) is now available. Visit the Download Centre for your copy now.
| 09:30 |
Welcome Address and Market Overview – State of the Video Industry in Korea
Louis Boswell, CEO, AVIA |
|
| 09:50 |
Opening Address by Guest of Honour
Hyoung-Hwan Ahn, Vice Chairman, Korea Communications Commission (KCC)
With Celeste Campbell-Pitt, Chief Policy Officer, AVIA |
|
| 10:10 |
Keynote Conversation: The State of Media in Asia – Embracing a New Normal
The pandemic in 2020 was a game-changing event that has caused mass disruption worldwide. What has changed
for the video industry since, as we enter into a new normal of living with the pandemic? In this conversation with
Clément Schwebig, he will share his views on the state of the industry now, the regional strategy and priorities for
the newly formed company, Warner Bros. Discovery, which operates across multiple lines of business, from Pay TV
Networks and Streaming, to Theatrical, Home Entertainment, Content Licensing, Consumer Products, Games and
Original Content Production.
Clément Schwebig, President & MD, India, Southeast Asia & Korea, Warner Bros. Discovery
With Louis Boswell, CEO, AVIA
|
|
| 10:30 |
How has the Korean Content Landscape Changed in the Age of Streaming?
Korean content is increasingly embedded into the global media and entertainment ecosystem. What’s next for
Korean content as key media players capitalise on Korean creative talent, IP & stories to create content for global
audiences? With the rise of streaming, what has changed when it comes to the content being produced and
acquired? What does life look like from the viewpoint of a content producer – is this a golden age of production?
Are budgets bigger and creative voices stronger or is the pressure simply higher while budgets remain squeezed?
Panelists:
Hyun Park, SVP, Global Division, Studio Dragon
Marianne Lee, Chief of Content Acquisition and Development, Viu
With Jeeyoung Lee, GM Korea, Warner Bros. Discovery
|
|
| 11:00 |
Joint Conversation: International Co-Productions with Global Potential
It’s no secret that producing Korean drama comes with a hefty price tag. Hence global streaming companies are now
ramping up co-productions with local broadcasters and streaming providers in a bid to provide viewers with highquality content at lower costs. What is this doing to content costs and for both volume and cost of production? Is
co-production the key to mitigating high content costs and achieving global reach at the same time? What are the
benefits that each stakeholder will gain?
Panelists:
Esther Ahn, VP, Streaming – Korea, Paramount
Jay Yang, CEO, TVING
With Louis Boswell, CEO, AVIA
|
|
| 11:45 |
OTT and Video Data Analytics Trends: A look at Korea OTT Market Changes with Great K-Content
Great K-content such as Squid Games and Anna show how the right content can positively impact OTT services and
enterprise businesses in Korea. But to attract and retain your audiences, you increasingly need to maximise the
effectiveness of your content. In this session, Jason Lee, Country Manager, Brightcove will share industry trends and
the rising opportunities for OTT platforms in Korea, how to harness data-driven insights to unlock effective content,
improve the customer experience and turn your data into revenue.
Jason Lee, Country Manager of Korea, Brightcove
|
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| 12:20 |
Personalization: Taking the User Experience to the Next Level
While content has always been the king, the user experience has been the kingmaker in the OTT space. Both content
and UX have to coexist. We see most global streaming platforms nowadays are focusing on personalizing customer
experience to gain maximum user engagement on their platforms, but creating that differentiation is a challenge.
So what does it take to create the hyper-personalization route for competitive differentiation, and how can you
deliver an amazing personalized experience that helps with customer retention and brings more revenue to the
business.
Panelists:
Edwin Pan, Entertainment Lead, Asia Pacific, BytePlus
Eunae Park, Chief Product Officer, TVING
With Lauren Kang, Product Manager, BytePlus
|
|
Guest of Honor:
Hyoung-Hwan Ahn
Vice Chairman
Korea Communications Commission (KCC)
Kwang-Hoon Oh
Executive MD
ENA
Clément Schwebig
President & MD, India, Southeast Asia & Korea
Warner Bros. Discovery
Youngsun Soh
GM, Korea, Regional Head of Digital Business Development
A+E Networks
Won Baek
CEO
Anypoint Media
Greg Armshaw
Senior Director, Strategy
Brightcove
Jason Lee
Country Manager, Korea
Brightcove
Edwin Pan
Entertainment Lead, Asia Pacific
BytePlus
Lauren Kang
Product Manager
BytePlus
Ik Hyun Seo
Partner
Cho & Partners
Joyce Heeyoung Cho
Asst. Professor, Graduate School of Advanced Imaging Science,
Multimedia & Film
Chung-Ang University
Diane Min
Head of Format Sales
CJ ENM
Janine Stein
Editorial Director
ContentAsia
Samantha Kim
MD, Business Development APAC
Deluxe Media
Sungman Yoon
Key Account Executive
Google Cloud Korea
Michael Beecroft
CEO, Northeast Asia
GroupM
Jean-Myoung Sim
Head of Content Management
KOCOWA
Young-Ki Cho
Secretary General
Korea Internet Corporations Association (K-Internet)
Sung-Min Lee
Asst. Professor, Department of Media Arts & Sciences
Korea National Open University
Ki-Yong Park
Chairman
Korean Film Council
Aidan Eunsung Lee
Director of Special Affairs
MBC
Jun Kim
Head of North Asia
NAGRA
Esther Ahn
VP, Streaming – Korea
Paramount
Vijay Kunduri
Regional VP - OTT/CTV, APAC
PubMatic
Bongsoo Kim
Addressable TV AD Team Leader
SK Broadband
Hyun Park
SVP, Global Division
Studio Dragon
Eunae Park
Chief Product Officer
TVING
Alexandre Muller
MD APAC
TV5MONDE
Marianne Lee
Chief of Content Acquisition and Development
Viu
Jeeyoung Lee
GM Korea
Warner Bros. Discovery
Junbeom Jeon
Chief Leader
Wavve
Celeste Campbell-Pitt
Chief Policy Officer
AVIA
Matt Cheetham
GM
AVIA Coalition Against Piracy (CAP)
